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Course Description

This course provides a thorough grounding in modern marketing management theory and practice. You will learn: How to analyze markets, understand consumer behavior, develop marketing strategies, manage brands, set prices, build distribution channels, and leverage digital tools. Learning Outcomes – By the End You Will Be Able To: Conduct comprehensive market and competitive analysis Apply frameworks such as PESTLE, Porter's 5 Forces, SWOT, and BCG Matrix Design effective segmentation, targeting, and positioning strategies Develop integrated marketing mixes and marketing plans Manage brand equity, pricing strategy, and distribution networks Execute digital marketing campaigns and measure performance

Marketing Management Course

Dr. Tamer Wagih Ahmad

Tamer Wagih Ahmad is a highly accomplished Marketing and Sales Manager with a remarkable career spanning 25 years in the pharmaceutical industry. Through his dynamic leadership and diversified expertise across various therapeutic categories, Tamer has left a lasting mark on the organizations he has served. Backed by academic excellence and a rigid commitment to results, he has consistently achieved outstanding success in driving business growth and fostering innovation. • Tamer's journey into the world of pharmaceuticals began with a passion for understanding human behavior and consumer dynamics. He pursued a bachelor’s degree in Pharmaceutical Sciences from Cairo University, laying the foundation for a successful career in the healthcare sector. Committed to combining practical experience with academic knowledge, he obtained a Master of Business Administration (MBA) with a major in Marketing from the Arab Academy Graduate School of Business in 2007. Throughout his professional journey, he has been associated with multinational and national companies, enhancing his expertise in diverse pharmaceutical categories. • As a lifelong learner, Tamer Wagih Ahmad is currently pursuing a Doctorate of Business Administration (DBA) from the International Business Academy of Switzerland. • Journey Conclusion, from an ambitious pharmaceutical sales representative to an influential Marketing and Sales Manager is a witness to his solid commitment to excellence.

Marketing Management Course
  • Instructor
    Dr. Tamer Wagih Ahmad
  • Duration
    8 Hours
  • Lessons
    6 Lessons
  • Enrolled
    15 Students
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