Strategic Management is a comprehensive executive course examining the formulation, implementation, and evaluation of organizational strategy. Structured across twelve modules, the course progresses from foundational theory and the Strategic Management Model through vision and mission design, external and internal environmental analysis, and long-term objective setting, to strategy formulation and choice, implementation across managerial and functional domains, and performance evaluation and control. Additional modules address business ethics, corporate social responsibility, and global and international strategy. Drawing on established frameworks and real-world case studies, the course develops students' capacity for rigorous strategic analysis and executive-level decision-making.
Tamer Wagih Ahmad is a highly accomplished Marketing and Sales Manager with a remarkable career spanning 25 years in the pharmaceutical industry. Through his dynamic leadership and diversified expertise across various therapeutic categories, Tamer has left a lasting mark on the organizations he has served. Backed by academic excellence and a rigid commitment to results, he has consistently achieved outstanding success in driving business growth and fostering innovation. • Tamer's journey into the world of pharmaceuticals began with a passion for understanding human behavior and consumer dynamics. He pursued a bachelor’s degree in Pharmaceutical Sciences from Cairo University, laying the foundation for a successful career in the healthcare sector. Committed to combining practical experience with academic knowledge, he obtained a Master of Business Administration (MBA) with a major in Marketing from the Arab Academy Graduate School of Business in 2007. Throughout his professional journey, he has been associated with multinational and national companies, enhancing his expertise in diverse pharmaceutical categories. • As a lifelong learner, Tamer Wagih Ahmad is currently pursuing a Doctorate of Business Administration (DBA) from the International Business Academy of Switzerland. • Journey Conclusion, from an ambitious pharmaceutical sales representative to an influential Marketing and Sales Manager is a witness to his solid commitment to excellence.
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